Stop Flailing! Make a Good Plan to Smash Your 2025 IT Marketing Goals
I’ve worked with with my great media/lead gen partner TruthInIT.com to pull together a special Small World Big Data bundle offer of video content and lead gen for 2025!
We’ve been talking to IT marketers about their 2025 plans, and most are looking for a good balance between upstream awareness and nurturing initiatives and sales demand for “more better” qualified leads. Since budgets never quite expand to throw money at everything, it pays to get smart and plan activities that will produce quality content, demonstrate leadership, educate followers and harvest leads at the same time.
Every year I get to host numerous 1-1 expert interviews and full event webinars in conjunction with TruthInIT.com. Together we’ve recorded and published hundreds of earned media IT vendor interviews and full webinar events. I estimate that last year alone we attracted, entertained and influenced over 10,000 active IT viewers in “live” events and garnered a large trailing on-demand audience. If you value earning engaged prospects while filling your multi-media content holster with professionally hosted and produced video, don’t waste your field engagement dollars on throw-away one-shot events.
TruthInIT’s turnkey lead gen webinars, “Spotlight” events, come with guaranteed lead gen fulfillment and have the most active audiences and live chat I’ve ever seen. Our popular short-form analyst interviews, aka “In-Briefs” when published for awareness and PR, can also be leveraged for cost-effective shared lead gen in TruthInIT “360View” events.
As a special offer we’ve put together a 2025 bundle designed to deliver a drumbeat of at least one published video or event every quarter:
- Two TruthInIT Spotlight events with guaranteed lead gen (you can bring any recording, but I’ll host a new one with your execs/SME’s/customers at no additional cost)
- Two Small World Big Data In-brief videos with upgraded LinkedIn Live premiering
- Discounted 2025 TruthInIT catalog
- Three re-usable short clips segmented from each event we produce
- Priority scheduling for events each quarter
The bundle is priced equivalent to two Spotlight events bought individually. And as a subscriber, you’ll get year-long access to the special discounted 2025 price catalog to take care of any extra lead gen needs or for additional media content for launches and campaigns – e.g. upping an In-brief recording into a 360View event, adding an additional Spotlight event to support a new campaign, or upgraded MQLs.
If you have any questions or would love to learn more, please contact us here at Small World Big Data (either directly or use this handy form). Existing TruthInIT clients can get in touch directly with them — just be sure to mention this “Small World Big Data 2+2” bundle to get all these extras!