Making technology relevant to people with expert insight and validation should be a main component of your online marketing content strategy
• Custom Podcasts
• Video Events
• Executive Interviews
• Engaging Demos
Leverage independent analyst opinion on big data, IT convergence, data protection/storage, cloud transformation and security
• Awareness Articles
• Education Whitepapers
• Leadership Research
EFFECTIVE DEMAND GENERATION
Work with proven media partners integrating our analyst-driven content with professional demand gen to optimize campaigns
• Turn-key packages
• Guaranteed lead counts
• Entertaining content
Great Solutions Deserve Audience-Aligned Content!
Engaging analyst-driven videos and podcasts make great launches, effective channels and successful campaignsCONTACT us about Content!
Who Says White Papers Are Dead?
IT Marketing requires a 360 degree content strategy to best engage intelligent, knowledge-hungry professionals. Augment expert rich media with thought-provoking reports and articles, published opinions, entertaining blogs and respected survey results from our ongoing research.
We work hard creating new content that best serves our audience – time-pressured IT professionals. Within that committment, we can flexibly customize projects for your content marketing strategy.
Small World Big Data & TruthInIT
We create and host cost-effective video events for high-quality marketing content with guaranteed lead generation.
For examples, just visit Small World Big Data’s public TruthInIT channel with 200+ IT Vendor interviews and demos. More added every week!
TURNKEY WEBINARS & LEAD GEN
We work with TruthInIT to make it easy. Together we handle show hosting, recording, production, promotion, demand gen/registration and media publication for you all in one package.
It’s fast and easy on your presenters too. Recording sessions are fun, webcam-based guided interviews with your executives, experts and customers.
• High quality audience engagement
• Guaranteed cost-effective leads
• Tuned-in prospects for follow-up
Our innovative video formats help viewers feel personally connected, generating immediate interest and productive conversations.
Multi-channel webinar events
Xstreaminar was built for better channel marketing. Now you can deliver great sponsored webinar events for your channel while working with ALL of your channel partners in parallel.
Xstreaminar “wraps” around sponsor events to provide each partner with their own partner-branded event microsite. Each partner then receives their own co-branded invitation template, registration/landing page and reminder emailing.
Great for Sponsors, Awesome for Partners!
Are you spending your MDF wisely? If your organization relies on effective channel marketing, you’ve got to take a look at Xstreaminar!
Every sponsor event is automatically and dynamically co-branded with and published on each Partner’s unique micro-site.
Each partner is free to directly drive registrations to their own microsite without fear of “mixing” leads.
Even better, partner-specific promo video clips can be inserted before, during and after a sponsor’s event directly in the event video stream!
PODCASTS WITH FLYING PIG AUDIO
What’s better than video to reach busy IT professionals where they both work and play? Or to grow a huge dedicated audience and create the broadest topic awareness? Podcasts!
Small World Big Data is working with Flying Pig Audio to create bespoke, custom podcast “seasons” for organizations that recognize the need to reach out and grab people by the ear!
We can provide a complete turnkey podcast season targeted at IT technical audiences while working with your expert “voices”. Or maybe you only need on-air hosting and top-notch production?
Start by listening to a few of our recent episodes:
Audio Is For Experts
Audio quality is paramount for radio shows and podcasts. Even the best concept falls flat if the listener doesn’t stay fully engaged – and the quickest way to lose listeners is poor sound.
Small World Big Data has partnered with the best – Michelle Redo of Flying Pig Audio. Michelle has over 30 years of audio and radio show production experience at the well-known WGBH public radio in Boston, expertly producing everything from promos to nation-wide shows.
As a team we’ve got you covered from start to finish. We’ll create a great show, and make your new show sound great!