Intelligence Is A Smart Investment
“Knowledge is Power” – The power to take informed, decisive action. Timely, accurate and incisive market research puts you in charge, uncovers opportuntity and creates competitive advantage.
Small World Big Data Research
What you need to know. When it really matters. Highly focused (25q, n=150+) surveys to a targeted audience with deep dive analysis.
HOT TOPIC (MULTI-CLIENT STUDIES)
Stay abreast of trending and emerging topics. Top to bottom market surveys (30+q, n=350+) includes sponsor interests.
EMERGING MARKET VALIDATION
Market sizing/interest focused research. Build a foundation for market entry or segment creation, M&A or buy/build/make decisions.
MARKETING CONTENT PROGRAMS
Fun, quick research survey panels in conjunction with webinar event programs to produce engaging marketing content.
New Models of Work
Who are the new decision-makers driving IT decisions? What are the likely long-term employee/ecosystem business models? What will future “hybrid” workers demand?
Work At Home IT Needs
What will planned/future work at home require of IT? Expected impacts on infrastructure/support – staff, budget, oversight? How plans and what solutions will balance cost v productivity?
Remote Security & Data Protection
Longer term remote security capabilities, standards and practices? Differences and dependencies? Plans to meet remote data privacy challenges and future compliance requirements?
Computing and Storage Approaches
Laptops v.s. EUC solutions? Longer term support for knowledge workers, hybrid workers, power users? Upgrades to collaboration, data storage, access to key corporate apps? SaaS and new tech like IT AI/ML ops, 5G and edge/data analytics?
Risks, Opportunities and Metrics
For the IT decision-maker, what are the perceived greatest risks? Opportunities and benefits? Current plans and measures of success? How will they make their best decisions?