What We Do – And Why

We love analyzing emerging IT technologies!

Where did our name come from?  Small World implies connectedness, deriving from the theory that we all live within a relatively small ecosystem tied together through a complex web of relationships (e.g. “six-degrees of separation”). And today across our small world we are producing really Big Data – all kinds of data about us and about our world – with increasing data streams generated every day. More data multiplied by more interconnection equals vastly greater opportunity!

What motivates us? IT was already challenging, but now we need help from new kinds of AI/Machine learning to mine and exploit our big data. We need to leverage global distributed data services (e.g. cloud, IoT) to operate productively. And we absolutely require better, faster AND cheaper data management and governance (protection, privacy and security) to make sure we don’t mess everything up.

Our small world of big data is both complex and fascinating. Ultimately it’s why we are here dedicated to helping IT professionals navigate forward!

Mike Matchett
Principal Analyst

Mike has been writing and publishing expert IT industry analysis and nuanced market-focused opinions, articles and technology reports for over 15 years. In addition to being widely quoted, you can find his analysis and opinions in publications like SearchStorage, SearchDatacenter, Virtualization Review, InfoStor and Enterprise Systems Journal.

Once a US Air Force Intelligence Officer (and base Special Security Officer), Mike has also been a Network Engineer, Product Manager, Product Marketer, Solution Marketer, expert UNIX® Performance Consultant, startup CTO and chief programmer (RoR!).

Jeff Byrne
Consulting Analyst

Jeff focuses on primary research and related analyst services, engaging in research initiatives to help vendors better understand market trends and customer requirements, and to adapt their products and messaging to more effectively address IT buyers’ needs.

Prior to Small World Big Data, Jeff worked as a technology industry analyst at Taneja Group for 12 years. Jeff has 30+ years of tech industry experience, including marketing and operational leadership roles at companies such as VMware, MIPS/SGI and HPE.


The Small World Big Data team brings over 60+ years of high-tech marketing, product management and industry analyst experience to our current analyst services.

We love to analyze emerging markets across data center, cloud, and big data segments, predicting that all data will become big, all clouds hybrid, and the data center re-imagined from center to edge.

Published Content

We’ve recorded and posted over 250 video interviews with leading IT experts and executives – all available free online! We host the popular TechTop6 podcast for IT Weekly Newsletter, and several Truth in… series (Data Protection/Storage, End User Computing, and more!) of video events for TruthInIT.com.

Our expert-guided interview approach helps our guests feel comfortable while keeping them on-message and engaging with the audience.

View Videos

At Small World Big Data, we still swing old-school (deep and thoughtful) IT industry analysis and high-end competitive market research to gain deep market insight and perspective. Need some advice or a nuanced opinion? Give us a call!

We consult easily with technical teams, marketing groups and business executives from emerging startups to the largest enterprise IT vendors.

Vendor Services