What We Do – And Why
We love analyzing evolving and emerging IT technologies
Small World implies connectedness, deriving from the theory that we live within a relatively small ecosystem tied together through a complex web of relationships (e.g. “six-degrees of separation”). And today our small world is producing really Big Data – all kinds of information about us and our world – with increasing data volumes every day. We think more data multiplied by more interconnection equals vastly greater opportunity!
IT was always challenging, but now we need help from new kinds of AI/Machine learning to mine and better exploit our big data. We need to leverage global distributed data services (e.g. cloud, IoT) to operate productively. And we absolutely require better, faster AND cheaper data management, storage and governance (protection, privacy and security) to make sure we don’t mess everything up.
Our Small World of Big Data is complex and fascinating. Ultimately this is why we are dedicated to helping IT professionals navigate forward for all!
Mike Matchett
Principal Analyst
Mike has been writing and publishing expert IT industry analysis and nuanced market-focused opinions, articles and technology reports for over 16 years. In addition to being widely quoted, you can find his analysis and opinions in publications like SearchStorage, Modern Infrastructure, Virtualization Review, InfoStor and Enterprise Systems Journal. Mike has personally hosted over 400 vendor web events and 1-1 interviews here at Small World Big Data.
Once a US Air Force Intelligence Officer (and base Special Security Officer), Mike has also been a Network Engineer, Product Manager, Product Marketer, Solution Marketer, expert UNIX® Performance Consultant, startup CTO and chief programmer (RoR!).
Jeff Byrne
Consulting Sr. Analyst
Jeff focuses on primary research and related analyst services, engaging in research initiatives to help vendors better understand market trends and customer requirements, and to adapt their products and messaging to more effectively address IT buyers’ needs.
Prior to Small World Big Data, Jeff worked as a technology industry analyst at Taneja Group for 12 years. Jeff has 30+ years of tech industry experience, including marketing and operational leadership roles at companies such as VMware, MIPS/SGI and HPE.
Christina Siebertz
Research Analyst
Christina specializes in marketing, communications and financial analysis. She has led strategic marketing research for 8+ years across enterprises and SMBs in both B2B technology and retail sectors. Christina is a great video host and corporate trainer for strategic sales outreach, improving data quality, better presentation design and actionable data storytelling.
INDEPENDENT IT ANALYSTS
The Small World Big Data team brings over 70+ years of high-tech marketing, product management and industry analyst experience to our current analyst services.
We love to analyze emerging markets across data center, cloud, and big data segments, predicting that “all data will become big, all clouds hybrid, and the data center re-imagined from center to edge.”
POPULAR VIDEO HOSTS
We’ve recorded and posted over 350 video interviews with leading IT experts and executives – all available free online! We host the popular TechTop6 podcast for IT Weekly Newsletter, and several Truth in… series (Data Protection/Storage, End User Computing, and more!) of video events for TruthInIT.com.
Our expert-guided interview approach helps our guests feel comfortable while keeping them on-message and engaging with the audience.
At Small World Big Data, we still swing old-school (deep and thoughtful) IT industry analysis and high-end competitive market research to gain deep market insight and perspective. Need some advice or a nuanced opinion? Give us a call!
We successfully consult with technical teams, marketing groups and business executives from emerging startups to the largest enterprise IT vendors.