Category: Advise and Consult

Wardley Map example

Don’t Mention The War! A Great Utility Computing Deception

Let’s talk about something usually considered both certain and ubiquitous1. No, you fellow cynics, the answer here is not “war”, although we will predict a market war part by the end of this article. Our topic today is …

Calling Bullshit on Hockey Stick Forecasts

Ever see an otherwise well-regarded industry analyst firm post a market forecast with an exciting hockey stick curve? These charts scream “Unlimited, exponential growth is just ahead! This is it, this is the market we should all invest in now!”…

Title - AI Learns to Think Fast

AI Learns to Think Fast: DeepSeek Running for the Masses

The currently over-hyped GenAI hysteria backed by bloated AI infrastructure implementations will predictably cause big problems:

  1. Massive 100+ billion node models use a boatload of power for both training and inference. MS and Amazon (et.al.) all publicly want to build
GenAI produced image when prompted to draw a self-portrait

GenAI Diving Towards It’s Inevitable Trough of Disillusionment

Let’s take a hard look at the genAI opportunity, especially in IT solutions. Even as the number of really great AI in IT integrations rises daily, there are a number of factors we are seeing here at Small World Big

Screenshot of Small World Big Data on TruthInIT.com platform

Stop Flailing! Make a Good Plan to Smash Your 2025 IT Marketing Goals

I’ve worked with with my great media/lead gen partner TruthInIT.com to pull together a special Small World Big Data bundle offer of video content and lead gen for 2025!

We’ve been talking to IT marketers about their 2025 plans, and …

Cover page image from AI for IT validation datasheet

Proving “AI for IT” is Safe, Suitable and Secure

Are you an IT vendor that has AI features in works? Have you deployed AI features only to find that including them raises more questions and concerns than it proposes to resolve?

GenAI is certainly the hot topic du jour, …