Let’s talk about something usually considered both certain and ubiquitous1. No, you fellow cynics, the answer here is not “war”, although we will predict a market war part by the end of this article. Our topic today is …
Ever see an otherwise well-regarded industry analyst firm post a market forecast with an exciting hockey stick curve? These charts scream “Unlimited, exponential growth is just ahead! This is it, this is the market we should all invest in now!”…
The currently over-hyped GenAI hysteria backed by bloated AI infrastructure implementations will predictably cause big problems:
I’ve worked with with my great media/lead gen partner TruthInIT.com to pull together a special Small World Big Data bundle offer of video content and lead gen for 2025!
We’ve been talking to IT marketers about their 2025 plans, and …
Are you an IT vendor that has AI features in works? Have you deployed AI features only to find that including them raises more questions and concerns than it proposes to resolve?
GenAI is certainly the hot topic du jour, …
During a recent enterprise IT infrastructure/AI vendor briefing, the marketing director asked me what I’d recommend they develop for marketing content. They really needed to accelerate their sales pipeline. She described some of the collateral they’ve previously developed, much of …
