Category: Small World

Screenshot of Small World Big Data on TruthInIT.com platform

Stop Flailing! Make a Good Plan to Smash Your 2025 IT Marketing Goals

I’ve worked with with my great media/lead gen partner TruthInIT.com to pull together a special Small World Big Data bundle offer of video content and lead gen for 2025!

We’ve been talking to IT marketers about their 2025 plans, and …

Cover page image from AI for IT validation datasheet

Proving “AI for IT” is Safe, Suitable and Secure

Are you an IT vendor that has AI features in works? Have you deployed AI features only to find that including them raises more questions and concerns than it proposes to resolve?

GenAI is certainly the hot topic du jour, …

Cover page of Sample Field Validation report

The Best Marketing Collateral is Field Validation

During a recent enterprise IT infrastructure/AI vendor briefing, the marketing director asked me what I’d recommend they develop for marketing content. They really needed to accelerate their sales pipeline. She described some of the collateral they’ve previously developed, much of …

AI generated Image hinting at people collaborating over shared documentation

Who Can You Trust? – Making A Case For Third Party Validation

When I started out as an IT Industry Analyst, the independent analyst business focused on providing trusted third-party validation. Prospective technology buyers were being inundated by oceans of corporate marketing content from fierce competitors struggling in fast-evolving IT market segments …

AI generated abstract image implying data aggregation and distributed edge computing

The Best Way to Manage Future IT Data Growth is to Follow These Three Steps – (3/3)

This series of posts was originally going to be about the easiest data architecture and management steps to take, but no, none of these are easy. They are hard. Very hard in fact. But quite possible necessary. Let me know what

AI generated abstract image implying IT data stream aggregation to higher levels of value

The Best Way to Manage Future IT Data Growth is to Follow These Three Steps – (2/3)

This series of posts was originally going to be about the easiest data architecture and management steps to take, but no, none of these are easy. They are hard. Very hard in fact. But quite possible necessary. Let me know what