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Stop Flailing! Make a Good Plan to Smash Your 2025 IT Marketing Goals
… As a special offer we’ve put together a 2025 bundle designed to deliver a drumbeat of at least one published video or event every quarter…
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Proving “AI for IT” is Safe, Suitable and Secure
Are you an IT vendor that has AI features in works? Have you deployed AI features only to find that including them raises more questions and concerns than it proposes[…]
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The Best Marketing Collateral is Field Validation
…Our Field Validation can be used at many points in your marketing and sales pipeline – nurturing interest and providing real-world use cases, valuable peer insights, recognized financial returns, and more…
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ANALYST-DRIVEN EXPERT INTERVIEWS
Want to know what
‘s happening with your favorite IT vendor, that latest startup or their newest solutions?
Browse hundreds of 1:1 interviews with key executives in IT, with more coming every week!
ENGAGING VIDCASTS/PODCASTS
Interested in the latest technology trends but don’t have time to wade through 500+ magazines?
Listen to archives of our podcast of the top 6 tech articles drawn from the IT Weekly Newsletter. No hype, no marketing – just the hand-picked ‘best-of-the-best’.
MARKET RESEARCH & SHOWCASE EVENTS
Looking for current, reputable research on trending IT topics or evolving IT Markets?
Whether an IT pro or vendor, our market research goes deep – teasing out valuable insights, with expert commentary and the occasional brash prediction. Check out our current research calendar for upcoming events!
INTELLIGENT EVENT/SHOW COVERAGE
Tired of tedious audio-over-slide webinar events?
Our expert analyst content connects and delivers on webinar events, product demos, executive interviews and customer testimonials.
Be sure to catch our live and streaming show coverage!
Market Research – Upcoming Topics
We host free kickoff and summary online events for every research track. Our research efforts include targeted vendor interviews, an “IT pro” survey and a thorough report on key findings and recommendations.
Working From Anywhere
Working from Home (WFH) for some became Working From Anywhere (WFA) for most. It’s now a hybrid world. How can IT best cope?
The Data Center Lives On
The IT Data Center still hosts and protects mission-critical apps and data. It’s also a key integration point between edges, clouds, services, and global users. What’s in store next for Data Centers?
Fighting Shadow IT
Shadow IT and increasing SaaS usage threatens GRC (governance, compliance, risk) and corporate integrity. It increases cost and risk. How can IT best identify and address Shadow IT?
AI For The Enterprise
?
How can IT best support productive AI innovation? Critical data is everywhere across the organization, compliance and governance is risky, and GPUs are expensive. Build AI IT, buy AI IT, or rent AI IT in the cloud?
New Frontiers In Handling Hot Data
Great leaps in performance like emerging network and storage offload cards, memory class storage and computational storage are coming along. But also potentially huge changes in how computing is done. Is IT ready?
Controlling Clouds, Cloud Controls??
Cloud adoption accelerated last year, so did IT challenges with hybrid/multi cloud use, data protection and SaaS management. Repatriation is an option, and hybrid ops are improving fast. Is cloud still the winning bet?
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