During a recent enterprise IT infrastructure/AI vendor briefing, the marketing director asked me what I’d recommend they develop for marketing content. They really needed to accelerate their sales pipeline. She described some of the collateral they’ve previously developed, much of …
When I started out as an IT Industry Analyst, the independent analyst business focused on providing trusted third-party validation. Prospective technology buyers were being inundated by oceans of corporate marketing content from fierce competitors struggling in fast-evolving IT market segments …
This series of posts was originally going to be about the easiest data architecture and management steps to take, but no, none of these are easy. They are hard. Very hard in fact. But quite possible necessary. Let me know what …
This series of posts was originally going to be about the easiest data architecture and management steps to take, but no, none of these are easy. They are hard. Very hard in fact. But quite possible necessary. Let me know what …
This series of posts was originally going to be about the easiest data architecture and management steps to take, but no, none of these are easy. They are hard. Very hard in fact. But quite possible necessary. Let me know what …
I’ve noticed a lot of enterprise vendor marketing around ESG efforts lately – those steps a large global company might take to strengthen their Environmental, Sustainability and Corporate Governance stance. As an industry analyst, I primarily wonder about two things …
