Author: Mike Matchett

GenAI produced image when prompted to draw a self-portrait

GenAI Diving Towards It’s Inevitable Trough of Disillusionment

Let’s take a hard look at the genAI opportunity, especially in IT solutions. Even as the number of really great AI in IT integrations rises daily, there are a number of factors we are seeing here at Small World Big

Screenshot of Small World Big Data on TruthInIT.com platform

Stop Flailing! Make a Good Plan to Smash Your 2025 IT Marketing Goals

I’ve worked with with my great media/lead gen partner TruthInIT.com to pull together a special Small World Big Data bundle offer of video content and lead gen for 2025!

We’ve been talking to IT marketers about their 2025 plans, and …

Cover page image from AI for IT validation datasheet

Proving “AI for IT” is Safe, Suitable and Secure

Are you an IT vendor that has AI features in works? Have you deployed AI features only to find that including them raises more questions and concerns than it proposes to resolve?

GenAI is certainly the hot topic du jour, …

Cover page of Sample Field Validation report

The Best Marketing Collateral is Field Validation

During a recent enterprise IT infrastructure/AI vendor briefing, the marketing director asked me what I’d recommend they develop for marketing content. They really needed to accelerate their sales pipeline. She described some of the collateral they’ve previously developed, much of …

AI generated Image hinting at people collaborating over shared documentation

Who Can You Trust? – Making A Case For Third Party Validation

When I started out as an IT Industry Analyst, the independent analyst business focused on providing trusted third-party validation. Prospective technology buyers were being inundated by oceans of corporate marketing content from fierce competitors struggling in fast-evolving IT market segments …

Chorology: AI-Driven Data Management for Compliance

Chorology's solution is designed to ease the burden on businesses navigating the evolving regulatory compliance landscape, ensuring that data management strategies align with legal mandates without compromising operational efficacy.

Original video (with full player and complete transcript) posted at TruthInIT.com