Author: Mike Matchett

Codiac: Software Deployment with Simplified SDLC Integration

Mike Matchett spoke with Michael Levan from Codiac to discuss the complexity of deploying software applications across diverse environments, which demands significant time and expertise, leading to inefficiencies and professional burnout.

Original video (with full player and complete transcript) posted

Screenshot of Small World Big Data on TruthInIT.com platform

Stop Flailing! Make a Good Plan to Smash Your 2025 IT Marketing Goals

I’ve worked with with my great media/lead gen partner TruthInIT.com to pull together a special Small World Big Data bundle offer of video content and lead gen for 2025!

We’ve been talking to IT marketers about their 2025 plans, and …

Exclaimer: How Email Signatures Can Elevate Brand Identity and Compliance

In this discussion hosted by Mike Matchett of Small World Big Data, Vicky Wills, CTO of Exclaimer, dives into the often-overlooked yet crucial aspect of corporate communication: email signatures.

Original video (with full player and complete transcript) posted at TruthInIT.com

Cover page image from AI for IT validation datasheet

Proving “AI for IT” is Safe, Suitable and Secure

Are you an IT vendor that has AI features in works? Have you deployed AI features only to find that including them raises more questions and concerns than it proposes to resolve?

GenAI is certainly the hot topic du jour, …

Cover page of Sample Field Validation report

The Best Marketing Collateral is Field Validation

During a recent enterprise IT infrastructure/AI vendor briefing, the marketing director asked me what I’d recommend they develop for marketing content. They really needed to accelerate their sales pipeline. She described some of the collateral they’ve previously developed, much of …

AI generated Image hinting at people collaborating over shared documentation

Who Can You Trust? – Making A Case For Third Party Validation

When I started out as an IT Industry Analyst, the independent analyst business focused on providing trusted third-party validation. Prospective technology buyers were being inundated by oceans of corporate marketing content from fierce competitors struggling in fast-evolving IT market segments …