It is no longer news that companies can (and must) look for competitive advantage and innovative, even disruptive, opportunities in their “big data”. We are flooded daily with press releases about new big data technology, much of it designed to make the analysis and visualization of big data easier – even for the non-data scientist. You might even call 2011 the start of a renaissance for data visualization gurus and infographic artists. (And we are seeing data mining history being rewritten to cast any past complex analysis victory as a win for “big data”.)
But not that much is being said about the human psychology around big data analysis. Maybe a few cautionary stories about ensuring good design and not intentionally lying with big data stats (the bigger the data, the bigger the potential lie…). And some advice that the career of the future is “data scientist,” conflicting with emerging technology marketing hype indicating we won’t really need them.
The world is changing for the people who live here but we talk mostly about gadgetry.