Do ROI Calculators Produce Real ROI?
(Excerpt from original post on the Taneja Group News Blog)
As both a vendor product marketer and now an analyst, I’ve often been asked to help produce an “official” ROI (or the full TCO) calculator for some product. I used to love pulling out Excel and chaining together pages of cascading formulas. But I’m getting older and wiser. Now I see that ROI calculators are by and large just big rat holes. In fact I was asked again this week and, instead of quickly replying “yes, if you have enough money” and spinning out some rehashed spreadsheet (like some other IT analyst firms), I spent some time thinking about why the time and money spent producing detailed ROI calculators is usually a wasted investment, if not a wasted opportunity (to do better).
…(read the full post)