Vendor Services

Engaging Storytelling

ANALYST-GUIDED INTERVIEWS

Making technology relevant to people with expert insight and validation should be a main component of your online marketing content strategy

Custom Podcasts
• Video Events
• Executive Interviews
• Engaging Demos

Video Services

Valuable Content

cover summary of research report
TRUSTED PERSPECTIVE

Leverage independent analyst opinion on big data, IT convergence,  data protection/storage, cloud transformation and security

• Awareness Articles
• Education Whitepapers
• Leadership Research

Content Services

Audience Driven

EFFECTIVE DEMAND GENERATION

Work with proven media partners integrating our analyst-driven content with professional demand gen to optimize campaigns

• Turn-key packages
• Guaranteed lead counts
• Entertaining content

Media Partners

Great Solutions Deserve Audience-Aligned Content!

Engaging analyst-driven videos and podcasts make great launches, effective channels and successful campaigns

CONTACT us about Content!
EARN SOCIAL MEDIA ATTENTION
30 Second to 3 Minute Spots

Deliver readily consumable social media sound bites. Highly informative and engaging videos attract and grow social media audiences. Produce teasers for deeper content and bite-sized education to motivate and engage prospects with your CTAs (Calls To Action).

SHOWCASE EXECUTIVES & DEMOS
5 to 15 Minute On-Demand Content

Mix and match 1:1 Executive Interviews and Product Management/SME demos with enthusiastic quick-take Analyst perspective to deliver 3-4 main points, educating prospects, validating your solution and influencing decision makers.

EDUCATE AND ENGAGE AUDIENCES
20 to 45 Minute Webinar Events

Analyst-hosted video+slides format sets a new standard for effective lead generation. We offer a wide range of easy, professional recording options from analyst-only opinions to live multi-person events with picture-in-picture over slides. We can even mix-in animations and pre-recorded demos to highlight your messaging goals.

TARGETED MEDIA CONTENT FOR LAUNCH, CHANNEL & CAMPAIGNS

All marketing content plans should include a solid mix of expert video content ranging from “short attention span” media clips and engaging analyst events to validating pieces like research “exposés” of emerging markets, first-person customer testimonials and dynamically illustrated use cases.

Who Says White Papers Are Dead?

IT Marketing requires a 360 degree content strategy to best engage intelligent, knowledge-hungry professionals. Augment expert rich media with thought-provoking reports and articles, published opinions, entertaining blogs and respected survey results from our ongoing research.

We work hard creating new content that best serves our audience – time-pressured IT professionals. Within that committment, we can flexibly customize projects for your content marketing strategy.

Solution Profile

The gold standard white paper exploring a new or emerging solution from our independent analyst perspective.

Educational technical contents are wrapped between a sharp executive intro and the analyst’s summary recommendation.

Profiles can also outline use cases, best practice approaches, financial models or provide an “analytical” framework for deeper IT evaluation.

Customer Field Validation

Combining the best of all validations – solution, customer, financial, and vendor – our field reports provide a foundational cornerstone for both sales and marketing.

As a trusted 3rd party, we expertly interview 4-5 customers documenting key findings and anecdotes (optionally anon.). Presenting each as a short use case story, we wrap the whole report with an analyst overview and final takeaways.

Analyst Opinion

From guest blogs to  industry articles, our published analyst perspective and opinion is engaging, widely read and respected.

Diligently vendor-neutral and hype-free, our thought leadership pieces present new solutions to tough problems.

We illustrate main points with novel vendor approaches to educate IT pros and inform purchaser shortlisting.

Market Research

We initiate research into trending and emerging IT topics on a continual basis.

Small World Big Data research marries high-quality focused surveys (n>150) with qualitative pre-survey and follow-up interviews.

Our research calendar offers sponsorship opportunities for the popular kick-off and summary events, survey data tracks and Market Research Reports.

Small World Big Data & TruthInIT

We create and host cost-effective video events for high-quality marketing content with guaranteed lead generation. 

For examples, just visit Small World Big Data’s public TruthInIT channel with 200+ IT Vendor interviews and demos. More added every week!

BROWSE Small World Big Data on TruthInIT

TURNKEY WEBINARS & LEAD GEN

We work with TruthInIT to make it easy. Together we handle show hosting, recording, production, promotion, demand gen/registration and media publication for you all in one package.

It’s fast and easy on your presenters too. Recording sessions are fun, webcam-based guided interviews with your executives, experts and customers.

You’ll receive:
High quality audience engagement
Guaranteed cost-effective leads
Tuned-in prospects for follow-up 

Our innovative video formats help viewers feel personally connected, generating immediate interest and productive conversations.

CONTACT us about events!

XSTREAMINAR

Multi-channel webinar events

Xstreaminar was built for better channel marketing. Now you can deliver great sponsored webinar events for your channel while working with ALL of your channel partners in parallel.

Xstreaminar “wraps” around sponsor events to provide each partner with their own partner-branded event microsite. Each partner then receives their own co-branded invitation template, registration/landing page and reminder emailing.

WATCH an Xstreaminar Explainer

Great for Sponsors, Awesome for Partners!

Are you spending your MDF wisely? If your organization relies on effective channel marketing, you’ve got to take a look at Xstreaminar!

Every sponsor event is automatically and dynamically co-branded with and published on each Partner’s unique micro-site.

Each partner is free to directly drive registrations to their own microsite without fear of “mixing” leads.

Even better, partner-specific promo video clips can be inserted before, during and after a sponsor’s event directly in the event video stream!

REQUEST an Xstreaminar Demo

PODCASTS WITH FLYING PIG AUDIO

What’s better than video to reach busy IT professionals where they both work and play? Or to grow a huge dedicated audience and create the broadest topic awareness?  Podcasts!

Small World Big Data is working with Flying Pig Audio to create bespoke, custom podcast “seasons” for organizations that recognize the need to reach out and grab people by the ear!

We can provide a complete turnkey podcast season targeted at IT technical audiences while working with your expert “voices”. Or maybe you only need on-air hosting and top-notch production?

Start by listening to a few of our recent episodes:

LISTEN to our podcasts

Audio Is For Experts

Audio quality is paramount for radio shows and podcasts. Even the best concept falls flat if the listener doesn’t stay fully engaged – and the quickest way to lose listeners is poor sound.

Small World Big Data has partnered with the best – Michelle Redo of Flying Pig Audio. Michelle has over 30 years of audio and radio show production experience at the well-known WGBH public radio in Boston, expertly producing everything from promos to nation-wide shows.

As a team we’ve got you covered from start to finish. We’ll create a great show, and make your new show sound great!

GET IN TOUCH About Podcasts!

Contact Small World Big Data