Your life so far has been a big data trail for someone else to mine.
Google took what was essentially crumbs of data left by millions (billions?) of people as they navigated around the internet, compiled and analyzed it into an index of how relevant and popular any place is that you want to visit. As they compile more bits of information about you and your social circles and browsing history (and recommendations and…), your lifetime becomes laid bare to their ultimately commercial interest.
Privacy is being hotly debated in some circles but most are not even aware of what is at stake. For some the world has evolved and we can no longer apply past expectations of privacy to constructs and capabilities emerging today – the new world is a shared one. For others, any data associated with their personal identification is off-limits.
There is a new huge privacy conflict dead ahead. Continue reading